THE MATCH

What can a man do to put a smile on his life-weary father’s face? To make himself smile? To prove what he is made of? To show that he can achieve his dreams?

Mohan, a Mumbai taxi driver in his 20s, sets out to get a black market ticket to the cricket world cup finals for his Dad – which is way beyond his financial means. But it’s not about the ticket or the match itself – it’s about what he does to get it, to prove that he can realize what seems unattainable. It’s about him re-connecting with his father. It’s about proving that he is a man who knows how to realize his dreams and ambitions, how to create his identity, his success, his future.

A story about a young man in modern India, based on Emotional Frames unearthed via psychological consumer research.


I HAVE   WORKED   ON THE  ILLUSTRATION  DEVELOPMENT  FOR THE  PROCESS  AS A VISUAL CREATIVE SPECIALIST  --FOUR SQUARE


RESEARCH  AT -TMRC IMPACT PVT LTD.